MyAssist Opens its Lines to Anyone Affected by Hurricane Irene

Live Emergency Medical Assistance Agents Ready to Help 24/7

STEVENS POINT, Wis. – August 26, 2011 – MyAssist, a leading live-agent personal assistance and telematics service for individuals and companies, today announced the company is opening its lines to anyone affected by Hurricane Irene. People can call 877-MyAssist (877-692-7747) and will be connected to live agents trained in emergency medical assistance, travel assistance, global concierge services and general personal assistance.

“We are committed to help people get out of harm’s way – as this is expected to be one of the biggest storms to hit the eastern seaboard in decades,&rdqou; said Jim Flavell, senior vice president, MyAssist. “People who have lost power, are in need of supplies, find themselves stranded or in danger can call us to find out how to move to a safe location, arrange for transportation or contact family members. We are here 24/7 to provide a live connection to safety.&rdqou;

MyAssist and its parent company, Noel Group, have been providing emergency medical services for 25 years, including services during 9-11, the Pacific Tsunami, Hurricane Katrina and last year’s earthquake in Haiti, when MyAssist tapped into the company’s network of emergency transportation partners to safely evacuate a group of children from Haiti to the United States. MyAssist agents leverage a vast network of international connections to navigate through the various logistical, physical and political obstacles in order to get people to safety.

MyAssist emergency and medical assistance services include:

• Evacuation
• Emergency medical dispatch
• Emergency travel reservations
• Medical assistance
• Communication with family and friends
• Connections to government agencies and emergency response groups

Specialized agents deliver 24/7/365 emergency medical, travel, global concierge and personal assistance from one of world’s finest concierge infrastructures based in the U.S. MyAssist services are available to members by phone, e-mail or through iPhone, BlackBerry and Android mobile applications.

MyAssist is a trademark of The Noel Group. All other trademarks belong to their respective owners.

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

Ford Trials Complimentary Live Operator Assistance for SYNC Services

DEARBORN, Mich. – July 11, 2011 – Getting directions or finding a business using SYNC® Services has become even easier thanks to a new feature called Operator Assist that allows users to instantly connect with a live person.

Operator Assist is only a voice command away, making it part of the growing list of cloud-based driver aids offered by Ford Motor Company (NYSE: F). The new feature provides customers with the ability to safely connect with a live person who can quickly access information databases to help drivers get where they're going.

Operator Assist is currently in a beta test trial phase and being offered as a complimentary feature for registered users of SYNC Services. No additional software or hardware is needed.

"Ford is committed to continuously improving the ownership experience and delivering the level of connectivity that customers want," said Doug VanDagens, director, Ford Connected Services Solutions Organization. "By leveraging what's available in the cloud, we continue to innovate and improve our customers' experience without having to touch the vehicle or inconvenience the owner."

How it works

Cloud-based, on-demand, voice-activated SYNC Services provides access to information about traffic, news, sports, weather, horoscopes, stock quotes, and movie listings along with business searches and turn-by-turn directions.

Operator Assist is available for the directions and business search functions of SYNC Services. Seventy percent of all SYNC Services calls are for business search and directions, said David Gersabeck, product manager, SYNC Services.

Using advanced vehicle sensors, integrated GPS technology and comprehensive map and traffic data, the SYNC Services automated system delivers turn-by-turn directions to the user. Further, with access to more than 14 million business listings, SYNC Services' automated system directs users to the businesses they seek.

Now, with Operator Assist, at any time during a business search or directions interaction between the user and the SYNC Services automated system, the user can say, "Operator," confirm his or her request to speak with an operator, and connect to a live operator. This system gives Ford customers the choice of interfacing with a live operator or utilizing the interactive voice recognition system.

"Our customers asked for additional assistance in situations where their voice request was not understood," said Gersabeck. "If you want the most reliable user experience, enabling alternative methods for customers to access information will increase success, which is where Operator Assist factors into the equation."

In the event a user says an address or business that the automated system can't identify, the user will be prompted with the option to connect to a live operator. If the user confirms he or she would like to speak with an operator for further assistance, the system automatically connects the user to the live operator.

When a live operator assists with a business search, the user can choose to receive turn-by-turn directions to the business, receive a text message with name, address and phone number information about the business (applies to certain phone carrier networks), or be directly connected to the phone number of the business.

When a live operator assists with address entry, the user can have the directions sent directly to the vehicle.

"We want Ford SYNC Services customers to have the peace of mind that comes with knowing they can get where they're going or want to go," said Gersabeck. "Being able to connect with a live person at any time contributes to that peace of mind."

The live operator services are provided by MyAssist, a leading live assistance and telematics service company for individuals and businesses based in Stevens Point, Wis.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

MyAssist Chosen for Ford SYNC Live Operator Assistance

Ford SYNC Owners Test Complimentary Live Operator Service for Help with Business Searches and Directions.

STEVENS POINT, Wis. – July 11, 2011 – MyAssist, a leading live-agent personal assistance and telematics service for individuals and organizations, today announced that the company has been chosen to provide live operator assistance to Ford Motor Company’s SYNC Services registered users. The new service, called Operator Assist, uses voice commands to instantly connect customers to a live person who can answer questions, send directions directly to the vehicle and access information databases to help drivers get where they are going.

“We are pleased to be working with Ford and commend their commitment to improving the driving experience by delivering enhanced connectivity and live operator assistance to the vehicle,” said Jim Flavell, senior vice president, MyAssist. “MyAssist allows Ford SYNC Services users to help keep their hands safely on the wheel while talking to a live specialist who can quickly provide information and navigation services that are important to drivers while on the road. Being able to connect with a live agent at any time enhances peace-of-mind and improves the driving experience.&rdqou;

Operator Assist is available for the "directions" and "business search" functions of SYNC Services, which makes up seventy percent of the calls to SYNC Services. Now at any time during a business search or directions interaction between the user and the SYNC Services automation system, the user can say "operator," confirm their request to speak with an operator and connect to a live MyAssist agent.

When a MyAssist agent assists with directions, the user can have the directions sent directly to the vehicle. In the event that a user speaks an address or business that the SYNC system can't identify, the user will be prompted with an option to connect to a live MyAssist operator.

When a live MyAssist agent assists with a business search, the user can choose to receive audible directions to the business or a text message with the name, address, phone number and information about the business (applies to certain phone carrier networks) or be directly connected to the phone of the business.

Operator Assist is currently in early release and being offered as a complimentary service for registered users of cloud-based SYNC Services. No additional software or hardware is needed.

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

MedjetAssist Elite Members Gain 24/7/365 Access to Highly Trained Personal Assistants

STEVENS POINT, Wis. – May 16, 2011 – MyAssist, a leading live-agent personal assistance and telematics service for individuals and companies, today announced a partnership with MedjetAssist, the premier emergency medical evacuation membership program for travelers. For the first time, MedjetAssist Elite members will have around-the-clock access to personal assistance, concierge, travel and emergency medical assistance.

"We are thrilled to offer our members the valuable time-savings and convenience of MyAssist's personal concierge services," said MedjetAssist president and CEO Roy Berger. "Our Elite members will now have the luxury of having a team of professionally trained personal assistants with them - wherever they go."

MyAssist services are available to MedjetAssist Elite members by phone (877-493-3842), e-mail (concierge@medjet.com) or through iPhone, BlackBerry and Android mobile applications, which can be downloaded from the MedjetAssist Elite member login page. All inquires are handled by live agents within MyAssist's U.S. based call centers, one of the world's finest concierge infrastructures.

"MedjetAssist is a great partner for us because they share our philosophy of taking care of people and delivering world-class service," said Jim Flavell, senior vice president, MyAssist. "We are looking forward to enriching the lives of MedjetAssist Elite members with more convenience, less stress and enjoyable travels."

MedjetAssist Elite members will now receive the following type of personal assistance services from MyAssist:

• Travel accommodations, transportation services and hotel reservations
• Restaurant reservations and menu information
• General concierge services
• Concert and event ticketing
• Online research and information services
• Lost luggage and stolen credit card reclamation
• Language translation
• Wake-up calls
• Gift purchasing
• Roadside assistance access
• Up-to-the minute traffic reports
• Directory assistance and local information

About MedjetAssist

MedjetAssist is the premier emergency medical evacuation membership program for travelers. If a member is hospitalized more than 150 miles from home-virtually anywhere in the world-MedjetAssist reviews his or her condition both with the attending medical staff and the member's own physicians, and arranges medical transfer to the hospital of his choice. All the member pays for this bedside-to-bedside service is a modest membership fee. MedjetAssist has its corporate headquarters in Birmingham, AL, and is the exclusive provider of worldwide air ambulance and medical repatriation services for AARP.

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

MyAssist Opens its Lines to Anyone Affected by the Pacific Tsunami

Live Agents Specialized in Emergency Medical Assistance Ready to Help

STEVENS POINT, Wis. – March 11, 2011 – MyAssist, a leading live-agent personal assistance and telematics service for individuals and companies, today announced the company is opening its lines to anyone affected by the Pacific Tsunami. People can call 877-MyAssist (877-692-7747) and will be connected to live agents trained in emergency medical assistance, travel assistance, global concierge services and general personal assistance.

MyAssist agents make users more effective and efficient at work and home by delivering 24/7/365 expert travel assistance, global concierge services and general personal assistance. MyAssist agents take the stress away from organizing a party, locating a lost cell phone or finding that special gift on time.

MyAssist and its parent company, Noel Group, have been providing emergency medical services for 25 years, including services during 9-11, the Asian Tsunami, Hurricane Katrina and last year's earthquake in Haiti, when MyAssist tapped into the company's network of emergency transportation partners to safely evacuate a group of children from Haiti to the United States. MyAssist agents leverage a vast network of international connections to navigate through the various logistical, physical and political obstacles in order to get people to safety.

We are committed to helping people in their daily lives or whenever crisis situations arise, said Jim Flavell, senior vice president, MyAssist.  If you or your loved ones have been affected by the tsunami, we are here to help people get out of harm's way, move to a safe location, arrange for transportation, contact family members and provide a live connection to safety.

MyAssist emergency and medical assistance services include:

• Evacuation
• Emergency medical dispatch
• Medical assistance
• Worldwide Emergency and Medical Assistance
• Communication with family and friends
• Connections to government agencies and emergency response groups

Specialized agents deliver 24/7/365 emergency medical, travel, global concierge and personal assistance from one of world's finest concierge infrastructures based in the U.S. MyAssist services are available to members by phone, e-mail or through iPhone, BlackBerry and Android mobile applications.

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

MyAssist Members Count on VPA Service Instead of Relying on Airlines

STEVENS POINT, Wis. – February 23, 2011 – MyAssist, the world's most connected personal assistance service for people and companies, today announced that it continues to help travelers who have been stranded during a series of blizzards that hit North America. Over Presidents Day weekend, travelers had to navigate through thousands of cancelled flights due to heavy snow and strong winds that blew through the Midwest section of the U.S.

"But travelers shouldn't have to stand in long lines, sleep in airports or deal with the headache of rescheduling flights and hotels or finding alternative transportation," said John Noel, president and CEO of MyAssist. "MyAssist combines mobile technology with live personal assistance to empower people more than ever before. Every member has a team of people with expert knowledge and connections in the travel industry working on their behalf around-the-clock. Our members know that they will be well taken care of wherever they go – regardless of what arises."

This weekend's storms were the latest in a series of winter blizzards that caused nearly 30,000 cancelled flights in January and 10,000 terminated flights during the December holidays. Bad weather conditions left tens-of-thousands of travelers stranded, many perturbed at the airlines and some sleeping on cots for days in airports.

"MyAssist restored my faith in travel despite the horrendous Christmas blizzard of 2010!" said Michael Thomas, a MyAssist customer. "The blizzard that hit the east coast affected my mother in her travel home to Emporium, Pennsylvania -- leaving her stranded, frustrated and distraught. When I called MyAssist to explain the situation, an amazing agent, Benjamin, took charge and treated my mother as if she were his own."

Thomas explained, "Benjamin found and booked her a new flight, a hotel which provided transportation and directions to other area airports, and even a three-way conference call with a manager from US Airways providing her the re-assurance that she would be OK and on the next available flight. Travel isn't easy even in the best of conditions, but with MyAssist I know that their help and resources in any situation are right at my fingers with the tap of an app."

MyAssist agents are experts in all aspects of travel assistance with intimate logistical knowledge and long-standing relationships with airlines, hotels, car rentals and other travel, transportation and hospitality services. Agents are trained to problem-solve complex logistical situations quickly and professionally. Members can sit back and relax while MyAssist agents work through the details of rebooking transportation, accommodation and logistical details.

"MyAssist removed the anxiety from my travel situation immediately," said Edward Nawotka, editor-in-chief of PublishingPerspectives.com. "Speaking at two conferences that required international business travel during a blizzard was very tense. MyAssist enabled me to fully concentrate on my presentation while they expertly handled re-booking my flight and new accommodations."

MyAssist is powered by a team of expertly trained, U.S. based personal assistants. Specialized agents deliver 24/7/365 travel assistance, global concierge services and general personal assistance to members for less than $10 a month. Services are available to members by phone, e-mail or through iPhone, Blackberry and Andriod mobile applications.

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

MyAssist is On the Line for Today’s On-the-go Business Professionals

Live Agents Tackle To-Do Lists and Keep Busy Lives under Control

STEVENS POINT, Wis. – December 6, 2010 – MyAssist, a leading Virtual Personal Assistance (VPA) service with the world’s most well-connected agents, today announced that it is helping executives, entrepreneurs and a variety of business people combat the stress that the current economic environment has placed on today’s workforce. 

MyAssist agents make users more effective and efficient at work and home by delivering 24/7/365 expert travel assistance, global concierge services and general personal assistance. MyAssist agents take the stress away from organizing a party, locating a lost cell phone or finding that special gift on time.

"I manage our family business, serve on a local city board and on the board of managers for our local Boys & Girls Club," said David Banther, a MyAssist customer. "I rely on MyAssist for both professional and personal assistance – like when I need to make dinner reservations or to place weekly lunch orders for my co-workers."

"More and more business professionals are experiencing increased work pressure due to economic dynamics that are outside their control," said John Noel, president and CEO of MyAssist. "Increased demands at work and in one’s personal life significantly affect quality-of-life. MyAssist removes many of the daily hurdles and complexities that slow us down and stress us out, which leaves more time for the more important things in life – family, friends and fun!"

Unlike other VPA services, live MyAssist agents work in one of world’s finest concierge infrastructures, which is based in the U.S. Specialized agents are trained to take care of a wide range of tasks – from meeting reminders to securing front row seats at a sports event to researching the perfect holiday vacation.
"As a safety manager for a construction company, I deal with a lot of issues in the field everyday," said Kenneth Blackwell, a MyAssist customer. "Whenever questions come up on site, whether it’s about regulations, safety products or door-to-door directions - MyAssist is extremely helpful. Their enthusiasm to research just about anything, while addressing me by name every time I call, is remarkable."
"Recently MyAssist's high-level of personalized service saved me from one of the worst traffic jams in L.A.," said Art Scott of Art Scott Music Studios. "It was nice to be able to speak to a live person who gave me the exact driving directions that allowed me to get to my music gig on time. I was able to perform my best that day because the MyAssist representatives went the extra mile for me."

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

AARP Designates MyAssist as the Official

Virtual Personal Assistant for Orlando@50+ Event

MyAssist Helps 25,000 Attendees Enjoy a Full-service Experience in Orlando

STEVENS POINT, Wis. – October 6, 2010 – MyAssist, a leading provider of Virtual Personal Assistance services, was designated the Official Virtual Personal Assistant service for the 2010 AARP National Event & Expo Orlando@50+. Show attendees could use the MyAssist service for free and see agents in action within a mini enclosed on-floor contact center during the conference, which ran from September 30 through October 2 at the Orange County Convention Center in Orlando, Florida.

MyAssist agents assisted attendees with a variety of requests, including event-related questions, Orlando hotel and restaurant requests, travel-related issues and emergency medical assistance. Operating in a sleek, fully visible call center on the event’s main floor, MyAssist representatives quickly helped attendees find lost luggage, switch hotels, arrange transportation and get prescriptions filled in a local pharmacy.

Travel expert Peter Greenberg gave every attendee who listened to his opening session a complimentary subscription to MyAssist. Recipients can use MyAssist to simplify life their daily life, remove hurdles that frequent travelers encounter and access 24/7 emergency medical assistance. Live agents deliver a broad range of personalized services - from planning the perfect vacation, to securing front-row tickets, to finding the obscure gift for a loved one.

"MyAssist was honored to be the designated VPA for Orlando@50+," said John Noel, founder and CEO of MyAssist. "Our live-agent, high-touch approach is uniquely suited to service the AARP demographic. We fully enjoyed helping attendees get the most out of the event and their visit to Orlando."

MyAssist is a high-quality, but cost-effective service that provides 24/7 access to a live team of experts in travel and reservations services, online research, and emergency medical assistance.  MyAssist users can call or email their personal assistance requests to MyAssist agents anytime, from anywhere around the world. All inquiries are serviced by one of the world’s finest concierge infrastructures based in the United States.
MyAssist services include:

• Expert Travel Information & Research
• Event Information & Ticketing
• Worldwide Concierge Services
• Worldwide Emergency and Medical Assistance
• Access to One-touch Roadside Help
• Translation & Interpretation Services

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

MyAssist Extends User Base with New Android App

Premier Live Personal Assistance App Now Available on Open Android Platform

STEVENS POINT, Wis. - May 10, 2010 - MyAssist, a leader in mobile personal assistance, today announced that the MyAssist™ mobile application powered by Handmark® is now available on the Android platform extending access to the MyAssist service to a vast range of mobile handsets. MyAssist is a unique mobile app that provides 24/7 access to a live team of experts in travel and reservations services, online research, emergency services and medical assistance.

Anyone with a handset running on Android can sign up for unlimited live personal assistance for only $9.99 a month. To download MyAssist, search 'myassist' in the Android Marketplace on your Android phone. MyAssist representatives have the expertise, skills and contacts to simplify life and remove the daily hurdles that busy business professionals, parents and travelers constantly encounter. Live assistants deliver a broad range of personalized services, from planning the perfect vacation to securing front-row tickets to finding the obscure gift.

"With billions of users worldwide, the mobile phone has become the most commonly-used personal communications device and the perfect vehicle for virtual assistance," said John Noel, CEO, MyAssist. "We are excited to broaden access to MyAssist through Android one of the most progressive and open mobile platforms available today."

MyAssist Android app users can call or email their personal assistance requests to MyAssist representatives anytime, from anywhere around the world. All inquiries are serviced by one of the world's finest concierge, emergency travel and medical assistance infrastructures, which is based in the United States.

"MyAssist is an incredible service and I can't thank them enough for how they've made a difference in my personal and professional life," said William Dykstra, MyAssist customer. "One of the things about MyAssist that I appreciate the most is the fact that I never, ever feel rushed. They take time to understand my request and I never have to wait to speak to a live person when I call. MyAssist has gone way above the $9.99 monthly fee that I pay -- it's unbelievable!"

MyAssist live assistance services include:

• Expert Travel Information & Research
• Event Information & Ticketing
• Worldwide Concierge Services
• Worldwide Emergency and Medical Assistance
• Access to One-touch Roadside Help
• Translation & Interpretation Services

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

MyAssist for BlackBerry Smartphones Debuts on AT&T MEdia Mall with a 7-day Free Trial

AT&T Customers Can Try Live Mobile Personal Assistance App for Free

STEVENS POINT, Wis. - May 4, 2010 - MyAssist, a leader in mobile personal assistance, today announced that the MyAssist™ mobile application for BlackBerry smartphones powered by Handmark® is now available in the AT&T MEdia Mall. MyAssist is a unique mobile application that provides around-the-clock access to a live team of experts in travel and reservations services, online research, emergency services and medical assistance.

AT&T wireless customers using BlackBerry smartphones can now download a free 7-day trial of MyAssist at http://tiny.cc/myassist-att or sign up for unlimited requests for only $9.99 a month. Users can call to speak live with MyAssist personnel or email their requests to MyAssist representatives anytime, from anywhere around the world 24/7. All inquiries are serviced by one of the world's finest concierge, emergency travel and medical assistance infrastructures, which is based in the United States.

"In today's fast-paced world, mobile devices have become a necessity for juggling the complexities of people's professional and personal lives," said John Noel, CEO, MyAssist. "MyAssist takes the convenience of the smartphone to a new level by giving users a live team of assistants who help them keep up with day-to-day activities and relieve the stress associated with never having enough time to do everything you'd like to do."

MyAssist representatives have the expertise, skills and contacts to simplify life and remove the daily hurdles that busy business professionals, parents and travelers constantly encounter. Live assistants deliver a broad range of personalized services, from planning the perfect vacation to securing front-row tickets to finding the obscure gift.

"As a safety manager for a construction company, I deal with a lot of issues in the field everyday," said Kenneth Blackwell, MyAssist and AT&T customer. "Whenever questions come up on site, whether it's about regulations, safety products or door-to-door directions - MyAssist has always been extremely helpful. Their enthusiasm to research just about anything, while addressing me by name every time I call, is remarkable. MyAssist has truly gone above and beyond my expectations it's truly like having my own personal assistant."

• Expert Travel Information & Research
• Event Information & Ticketing
• Worldwide Concierge Services
• Worldwide Emergency and Medical Assistance
• Access to One-touch Roadside Help
• Translation & Interpretation Services

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

MyAssist Safely Returns Haitian Kids Home after an Emergency Medical Evacuation to the U.S.

Children Reunited with their Families following Months of Medical Treatments at Boston Hospitals

STEVENS POINT, Wis. - May 3, 2010 - MyAssist, a leader in mobile personal assistance, today announced that four Haitian children have been safely transported back home after receiving extensive medical procedures at the Shriners Hospitals for Children® - Boston and Baystate Medical Center in Springfield, Massachusetts. MyAssist donated a plane, coordinated ground transportation and worked closely with the U.S. government, Haitian government and many other agencies to obtain the necessary permissions to return the kids home and into the arms of their families.

"It was absolutely incredible to see joy and happiness from these children and their families after all the tragedy and hardship they've experienced over the past few months," said John Noel, CEO, MyAssist. "The relief and hope in their eyes is what fuels our intense efforts during these national and international crises."

These children were among eight that MyAssist evacuated from Hospital Sacre Crure in Milot weeks after the 7.0 earthquake hit outside of Port-au-Prince. All of the children faced life-threatening injuries which could not be adequately treated in any of the Haiti hospitals. Due to the urgent nature of their injuries, the children were evacuated to the U.S. without any family members. The successful evacuation was coordinated in conjunction with Dr. Ian Goodman and Kimberly Lucey, a nurse from Baystate Medical Center, who were on the ground in Haiti, identified the children and accompanied them to the U.S.

"From the first phone call, I knew this was going to be complicated but I wasn't going to stop until we had the kids safely in a hospital with doctors who could help them," said Sasha Gainullin, vice president of operations for MyAssist. "Returning them home has been even more rewarding. Knowing that these children are safe, healthy and back with their families is really what MyAssist is all about."

The children, who are between the ages of two and 14, received complex orthopedic surgeries and skin grafts to treat burn injuries. Four of the eight will remain at the Boston Shriner's Hospital until their injuries no longer require the special care of the hospital. Once released, the remaining kids will also be transported back to Haiti to be with their families. All of the medical care, equipment and supplies have been donated by the Shriners Hospitals for Children - Boston, Baystate Medical Center, MyAssist and various other agencies.

MyAssist has 25 years of emergency medical experience, which includes assistance during 9-11, the Asian Tsunami and Hurricane Katrina. The company leveraged this expertise and a vast network of international connections to successfully navigate through the various physical, political and logistical obstacles in Haiti.

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

MyAssist Announce Unique and New Mobile App for BlackBerry Smartphones

By Deepika Mala, TMCnet Contributor

MyAssist, a well known name in mobile personal assistance, has launched the MyAssist mobile application for BlackBerry smartphones. The application is powered by Handmark (News - Alert) and is available in BlackBerry App World.

The unique mobile application delivers around-the-clock access to a live team of experts in travel and reservations services, online research, emergency services and medical assistance.

The BlackBerry (News - Alert) smartphone users can easily download the MyAssist application and can sign up for unlimited requests for $9.99 a month. Personal assistance requests to MyAssist representatives can be made by the users through call or email anytime, from anywhere around the world.

All inquiries are serviced by one of the world's finest concierge, emergency travel and medical assistance infrastructures, which is based in the United States. Users, through MyAssist are able to save time and relieve themselves from day-to-day stress. It also helps in improving users' quality-of-life.

"Quality personal assistance should be affordable and available wherever you go," said John Noel, CEO, MyAssist. "As people's lives have become more hectic and complicated, we've seen an overwhelming demand for assistance in navigating day-to-day issues, improving travel experiences and making the most of special occasions."

"The days of the 'help button' being limited to the automobile are over. Now BlackBerry smartphone users can have our team of expert personal assistants at their fingertips -- wherever they go," Noel added.

To simplify life and remove the daily hurdles that busy business professionals, parents and travelers constantly encounter, the representatives of MyAssist have the expertise, skills and contacts. Live assistants deliver a broad range of personalized services, from planning the perfect vacation to securing front-row tickets to finding the obscure gift.

"Leaving a piece of luggage on public transportation outside San Francisco airport was a potential nightmare," said Shane Jacksteit, MyAssist customer and TMO marketing representative. "Thankfully, MyAssist located it and had airport personnel guarding it safely until I arrived to claim it."

"Their ease and professionalism settled my nerves and allowed me to quickly get back to enjoying my trip. I wouldn't want to travel anywhere without MyAssist -- it's like having a personal assistant in your pocket," Jacksteit added.

The live assistance services of MyAssist include:

• Expert Travel Information & Research
• Event Information & Ticketing
• Worldwide Concierge Services
• Worldwide Emergency and Medical Assistance
• Access to One-touch Roadside Help
• Translation & Interpretation Services

In related news, The MasterCard ATM Hunter application for BlackBerry smartphones, has been launched by MasterCard Worldwide. With this application, the BlackBerry smartphone users can easily locate the nearest ATM no matter where in the world they are.

Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Kelly McGuire

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

BlackBerry Smartphone Users Tap MyAssist for On-the-go Problem Solving

Live Personal Assistance App Now Available in BlackBerry App World™

STEVENS POINT, Wis. - March 15, 2010 - MyAssist, a leader in mobile personal assistance, today announced that the MyAssist™ mobile application for BlackBerry smartphones, powered by Handmark® is available in BlackBerry App World. MyAssist is a unique mobile application that delivers around-the-clock access to a live team of experts in travel and reservations services, online research, emergency services and medical assistance.

BlackBerry smartphone users can download MyAssist at http://tinyurl.com/myassist-blackberry and sign up for unlimited requests for $9.99 a month. Users can call or email their personal assistance requests to MyAssist representatives anytime, from anywhere around the world. All inquiries are serviced by one of the world's finest concierge, emergency travel and medical assistance infrastructures, which is based in the United States. The MyAssist service saves users time, relieves day-to-day stress and can improve users' quality-of-life.

"Quality personal assistance should be affordable and available wherever you go," John Noel, CEO, MyAssist. "As people's lives have become more hectic and complicated, we've seen an overwhelming demand for assistance in navigating day-to-day issues, improving travel experiences and making the most of special occasions. The days of the 'help button' being limited to the automobile are over. Now BlackBerry smartphone users can have our team of expert personal assistants at their fingertips - wherever they go."

MyAssist representatives have the expertise, skills and contacts to simplify life and remove the daily hurdles that busy business professionals, parents and travelers constantly encounter. Live assistants deliver a broad range of personalized services, from planning the perfect vacation to securing front-row tickets to finding the obscure gift.

"Leaving a piece of luggage on public transportation outside San Francisco airport was a potential nightmare," said Shane Jacksteit, MyAssist customer and TMO marketing representative. "Thankfully, MyAssist located it and had airport personnel guarding it safely until I arrived to claim it. Their ease and professionalism settled my nerves and allowed me to quickly get back to enjoying my trip. I wouldn't want to travel anywhere without MyAssist -- it's like having a personal assistant in your pocket."

• Expert Travel Information & Research
• Event Information & Ticketing
• Worldwide Concierge Services
• Worldwide Emergency and Medical Assistance
• Access to One-touch Roadside Help
• Translation & Interpretation Services

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

Defying odds, 8 quake victims arrive in Mass.

Children are suffering from burns, limb injuries

By Stephen Smith and Carolyn Y. Johnson

February 12, 2010

The young doctor from Springfield walked the wards of a teeming hospital in Haiti, searching for children whose limbs - and lives - he could save by ferrying them to Massachusetts for treatment. His decisions would forever alter the fortunes of children left battered and broken by last month's earthquake.

Read the Full Article

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

MyAssist, Live 24/7 Personal Assistance Service Now Available from App Store

KANSAS CITY, Mo. and STEVENS POINT, Wis. - (December 1, 2009) - Handmark®, a world-leading creator and distributor of mobile applications and services, and The Noel Group, a pioneer in travel insurance, concierge and personal assistance services, today announced the availability of its MyAssist App on the App Store. The free app is a personal assistance service for iPhone and iPod touch users providing them unlimited, 24/7 access to a live team of US-based assistants for less than $10 a month. MyAssist personal assistants are trained in a range of services and can help with virtually any request including:

Expert Travel Information & Research.

• Event Information & Ticketing.
• Worldwide Expert Concierge Services.
• Worldwide Emergency & Medical Assistance.
• Access to One-touch Roadside Help.
• Translation & Interpretation Services.

The MyAssist App offers a faster, easier way for iPhone and iPod touch users to call or email their requests to MyAssist personal assistants. Within seconds of contacting MyAssist, customers are connected to a live assistant and email requests are answered within minutes.

"This iPhone app gives MyAssist subscribers access to instant answers with the personal touch of talking to a live assistant," said Evan Conway, EVP of Marketing for Handmark. "The MyAssist service combined with the iPhone app provides a fantastic experience and is an unbeatable value."

Whether it's for families, busy business professionals, international and domestic travelers, or young professionals, MyAssist is an ideal solution for everyone. Live assistants can help with requests as simple as booking dinner reservations or reserving movie tickets, to finding an obscure gift or planning the perfect vacation.

"MyAssist has been a valuable help for me both professionally and personally," said Jeanette Florio, MyAssist customer. "Being a new mom and an assistant to a real estate agent leaves me very little time to handle the small yet important things. MyAssist has been very helpful in my research for pediatricians and other new baby items. Their courteous, quick and reliable information allowed me to make smart and easy choices. MyAssist has worked wonders for me."

"Empowered by the iPhone, affordable one-touch live personal assistance and service is now available wherever you go for almost any request," said John Noel, Chairman, The Noel Group. "As people's lives have become more hectic and complicated, we've seen an increasing demand for assistance in navigating day-to-day issues, improving mobile experiences, and providing peace of mind in people's lives. The days of the 'help button' being limited to the automobile are over. Now iPhone customers can have our team of expert personal assistants at their fingertips, wherever they go."

The MyAssist App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

For more information about the service, visit www.myassist.com.

About HandmarkHandmark is a world-leading creator and distributor of mobile applications and services. The company delivers an engaging, customized experience for your mobile phone with the industry's best applications covering news and information, games, lifestyle and travel, reference and productivity, personalization and more. As one of the leading distributors of mobile content and storefronts for 10 years, Handmark has established itself as the premier mobile content partner. For more information, visit www.handmark.com.

About The Noel GroupThe Noel Group is a pioneer in travel insurance, concierge and personal assistance services. MyAssist was started by Noel Group CEO John Noel and is powered by the world's finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com.

© 2009 Handmark, Inc.; Handmark® and the distinctive hand design are registered trademarks of Handmark, Inc. in the U.S. and other territories. All rights reserved. All other trademarks belong to their respective owners.

Press contacts:Erica CohenHandmark816-268-2956ecohen@handmark.com

Barbara Reichert for Noel GroupReichert Communications, LLC415-248-0230 x 7012barbara@reichertcom.com

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

Handmark and The Noel Group Bring Live, Expert Personal Assistance Service to Mobile Users for Less Than $10

KANSAS CITY, Mo. and STEVENS POINT, Wis. - (November 17, 2009) - Handmark^®, a leading creator and distributor of mobile applications and services, and The Noel Group, a pioneer in travel insurance and personal assistance services, have partnered to launch MyAssist – one of the first live personal assistance services available as a mobile application for BlackBerry smartphone and iPhone customers. The MyAssist mobile application delivers a new experience designed for the mobile lifestyle, allowing users to quickly and easily call or email their requests at any time, from anywhere in the world.

The application is immediately available for BlackBerry smartphone customers to download at www.myassist.com and will soon be available for iPhone users in the Apple App Store. MyAssist is also available to use from any other phone by calling 1-877-MyAssist.

MyAssist is perfect for busy professionals, frequent travelers, and parents looking for help removing the daily hurdles they frequently encounter. Unlike similar services, MyAssist is the only personal assistance service in the world to provide unlimited, 24/7 access to live US-based assistants for less than $10 per month. Personal assistants can help with virtually any request, including:

• Expert Travel Information & Research
• Event Information & Ticketing
• Expert Concierge Services
• Emergency & Medical Assistance
• Access to One-touch Roadside Help
• Real-time Medical Assistance
• Translation & Interpretation Services

"I use MyAssist several times a week --so much that the service representatives and I recognize each other when I call in," said Art Scott, a musician in the Los Angeles area. "Their high-level of personalized service saved me from one of the worst traffic jams in L.A. It was nice to be able to speak to a live person who gave me the exact driving directions that allowed me to get to my music gig on time. I was able to perform my best that day because the MyAssist representatives went the extra mile for me."

The MyAssist personal assistants respond to all requests out of the Noel Group's US-based contact center, one of the world's finest service infrastructures. Assistants are trained experts in travel and reservation services, online research, emergency services and medical assistance. MyAssist has doctors and nurses on staff to provide users with immediate professional medical assistance.

"MyAssist is a one-of-a-kind service at an unbelievable price," said Evan Conway, EVP of marketing for Handmark. "In a world of digital voices, automated recordings and impersonal email, it's great knowing a live person is just one phone call or email away to help me."

"MyAssist was developed on our strong belief in providing unparalleled service to deliver ‘whatever you need, whenever and wherever you need it,'" said Jim Flavell, senior vice president, The Noel Group. "Our team of highly trained US-based representatives will answer almost any request and are guided by the simple idea that we never say no."

With the goal of making each call as personalized as possible, MyAssist representatives tap into personal profiles of each customer, which leads to on-target recommendations that are based on likes, dislikes and continually improves the customer experience.

To download and activate a free 7-day trial of MyAssist now or for more information and customer testimonials, visit www.myassist.com.

About Handmark
Handmark is a world-leading creator and distributor of mobile applications and services. The company delivers an engaging, customized experience for your mobile phone with the industry's best applications covering news and information, games, lifestyle and travel, reference and productivity, personalization and more. As one of the leading distributors of mobile content and storefronts for 10 years, Handmark has established itself as the premier mobile content partner. For more information, visit www.handmark.com.

About The Noel GroupThe Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com.

© 2009 Handmark, Inc.; Handmark® and the distinctive hand design are registered trademarks of Handmark, Inc. in the U.S. and other territories. All other trademarks belong to their respective owners. All rights reserved.

Press contacts:
Erica Cohen
Handmark
+1-816-268-2956
ecohen@handmark.com

Barbara Reichert for Noel GroupReichert Communications, LLC415-248-0230 x7012 barbara@reichertcom.com

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

Noel Group and HUGHES Telematics Partner To Deliver MyAssist Live Personal Assistance Services To Vehicle Owners

Apr 14, 2009

The Noel Group, a leading provider of live personal assistance, concierge and emergency medical services, today announced a partnership with HUGHES Telematics, a leader in developing the next generation of telematics solutions and services, to provide its MyAssist personal assistance services to drivers of HUGHES Telematics-equipped vehicles. Through this partnership, HUGHES Telematics expects to deliver high-quality, best-in-class personal services tailored to its automotive customers.

The MyAssist services that HUGHES Telematics-equipped vehicles will deliver include Mobile Personal Assistance, Concierge, Travel Assistance and Emergency/Medical Assistance. When an in-vehicle connection is made, MyAssist coordinators will provide live assistance to help meet drivers’ requests by providing the very best in personal service and care. Noel Group’s MyAssist services will be available 24 hours a day, seven days a week at the push of a button across the continent.

“The combined philosophies of HUGHES Telematics and The Noel Group dovetail with each other well, as both companies are highly focused on using technology to deliver the most exceptional services our customers,” said James Flavell, senior vice president, The Noel Group. “This partnership raises the bar on the quality and breadth of services vehicle owners can come to expect.”

“We believe the personal assistance and concierge coordinators behind these interactions effectively act as the face of our company to our customers,” said Erik Goldman, president, HUGHES Telematics. “In partnering with The Noel Group to manage these personal assistance and concierge services, we are confident that the daily value added will far surpass our customers’ expectations.”HUGHES Telematics will begin rolling out its telematics solutions this year in 2010 model year vehicles.

About HUGHES Telematics

HUGHES Telematics (NYSE Amex: HTC) is a leader in implementing the next generation of connected services for the automobile. Centered on a core platform of safety and security offerings, the company develops and manages vehicle- and driver-centric solutions to enhance the driving and ownership experience. Headquartered in Atlanta, Ga., HUGHES Telematics offers a portfolio of consumer, manufacturer, fleet and dealer services provided through two-way connectivity to the vehicle. Networkfleet, Inc., a wholly owned subsidiary of HUGHES Telematics located in San Diego, California, offers remote vehicle diagnostics, an integrated GPS tracking and emissions monitoring system for wireless fleet vehicle management. Additional information about HUGHES Telematics can be found at www.HUGHEStelematics.com.

About The Noel Group

The Noel Group - the company that built Travel Guard - one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance Services, including MobileCierge, are powered by the same resources and expertise that continue to make Travel Guard a global leader in providing emergency travel and medical assistance, along with general travel and concierge services to more than 6 million users annually. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers.

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

MyAssist and Handmark Launch Mobile Assistance Service on Sprint Smartphones

Apr 7, 2009

MyAssist, the world's first mobile personal assistant service staffed by experts in everything from restaurant referrals to medical care and travel assistance, is now available on Sprint smartphones, including RIM BlackBerry® handhelds, the Palm Treo™, Moto Q™, Samsung ACE™ and other models. The service is available through Handmark® Pocket Express™ mobile Internet content service or can be purchased from MyAssist directly.

MyAssist's mobile personal assistant services are available to help mobile users manage their full, on-the-go lifestyles 24 hours a day, 7 days a week, anywhere in the world. The service is designed to give the busy mobile user the luxury of personal assistance at a fraction of the cost and includes:

Personal Assistance: Find a great restaurant and make reservations when you are on personal or business travel; access information about the weather at your destination; find the movie listings at a local theater; arrange for ground transportation to and from airports and/or hotels; and ensure you have the correct location and directions for every important event.

Travel Assistance: Find the logistics of arranging travel tedious? MyAssist offers immediate flight and hotel reservations, gives you a place for help resolving problems with transportation and/or hotel while traveling, and can help you find translation or interpretation services when you travel to a country in which you don't speak the native language. Has your luggage been lost or your wallet stolen? Assistance is a phone call or email away. And, if you have unexpected changes in your travel plans, the service can help you rebook flight, hotel or ground reservations.

Emergency Assistance: Safety and security is a priority for travelers, as is getting to your destination on time. MyAssist assistants can help you with roadside assistance coordination or with emergency evacuation and transportation assistance should weather or other untimely events keep you from traveling. The service is also there to relay messages to your family and friends should your travel be delayed.

Medical Assistance: Getting sick on travel can be frightening, but MyAssist can help you with referrals to physicians and hospitals no matter where you are, with access to 700,000 screened medical professionals worldwide. If you have forgotten your medicine at home, getting prescription replacement assistance is just a phone call away. Have you lost or broken your glasses or contact lenses? MyAssist ensures immediate replacement of contact and corrective lenses.

Working through the details of a busy professional life can be time consuming, but you don't need to hire an expensive personal assistant to keep your life running smoothly. MyAssist is available to Sprint customers as part of Handmark's Elite Bundle for $9.99/month and can also be purchased through MyAssist at www.myassist.com , giving them peace of mind knowing that all of the little details will be taken care of by experts.

About Handmark

Handmark is a leading provider of entertainment, information and productivity applications for mobile phones. The company offers a comprehensive range of mobile media solutions for consumers, as well as businesses looking to expand their reach by offering compelling mobile content and services across a wide range of mobile operating systems and handsets. Handmark has been recognized for its mobile development expertise and management of a variety of desktop and on-device mobile stores full of the industry's best games, applications and ringtones. Pocket Express®, the company's flagship news and information service is a fast, simple, free alternative to traditional mobile browsing offering instant access to up to the minute news, sports, weather, travel information and more.MarineCierge, MyAssist and TravelCierge are trademarks of the Noel Group, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.© 2009 Handmark, Inc.; Handmark®, Pocket Express®, Astraware®, and the distinctive hand design are registered trademarks of Handmark, Inc. in the U.S. and other territories. All rights reserved. All other trademarks belong to their respective owners.

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com

The Noel Group introduces MyAssist

Mar 31, 2009

The Noel Group today introduced MyAssist, an affordable, live personal security and assistance application for mobile subscribers. MyAssist is available 24/7, giving mobile subscribers one-touch access to an expert team of personal assistants who can provide immediate support for a wide range of assistance needs, from emergency and medical to travel and concierge.

“MyAssist puts live assistance in the palm of your hand, helping people protect themselves against the unforeseen by backing them up with a team of experts who are always standing by and ready to help. MyAssist is there to provide peace of mind and to help manage life more effectively while you’re on the go,” said Jim Flavell, senior vice president of The Noel Group and a founder of MyAssist. “We are all about putting leading edge mobile technology together with great service-oriented people who really care about solving other people’s challenges. That combination is rare and makes MyAssist the truly unique service that it is.”

MyAssist offers mobile subscribers safety and security assistance, as well as Mobile Personal Assistance and Concierge services, including the following capabilities:

Safety and Security

Emergency Assistance: MyAssist helps subscribers when things don’t go as planned, whether on the road or at home. With access to everything from roadside assistance to a worldwide physician network, MyAssist employs highly skilled experts who can help subscribers in challenging circumstances. MyAssist’s coordinators can arrange for emergency evacuation or transportation assistance should weather or other untimely events affect travel plans. In addition, MyAssist will make emergency contact with family, friends, or physicians anywhere and anytime on the subscriber’s behalf.

Medical Assistance: MyAssist offers referrals to physicians and hospitals with access to more than 700,000 screened medical professionals worldwide. MyAssist ensures subscribers that quality medical help is always within reach, and can help with prescription or corrective/contact lens replacements anywhere.

Live Assistance and Connections

Personal Assistance: Users can access MyAssist for restaurant referrals and reservations whether traveling or at home. Arrange for ground transportation to and from airports and/or hotels and get help locating hard-to-find products and services. MyAssist offers information services, as well as directions, empowering users by helping them to navigate their busy lives.

Travel Assistance: For the “road warrior,” MyAssist offers immediate flight and hotel reservations and acts as a dedicated “virtual” team to help resolve problems related to travel. This includes help finding lost luggage or other items along the way, help rebooking flights, hotel and ground reservations when unexpected changes or interruptions in plans occur.

There are two levels of MyAssist plans available:

For only $3.99 a month, users can access MyAssist’s Safety and Security services, which include travel, medical and emergency problem resolution whenever needed.

For $9.99 a month, users receive unlimited access to all of the Live Assistance and Concierge services offered by MyAssist. To learn more or to sign up for MyAssist, visit www.MyAssist.com, or call 1-877-243-7431.

“MyAssist will be attractive to mobile subscribers, whether they rely on a basic device or the most advanced smartphone, because one thing that’s been missing is access to expert live service and assistance,” Flavell said. “Access to immediate, live help at the push of a button is no longer tied just to the automobile; it’s now available for your mobile phone. With MyAssist, help is always with you.”

About MyAssist
MyAssist is a Noel Group member company and a leader in mobile personal assistance. The company provides a unique live service designed to protect and empower people's lives and experiences. Customers receive cost-effective, around-the-clock access to a team of experts in travel and reservations services, online research, emergency services and medical assistance. MyAssist is available as iPhone and BlackBerry applications or can be used from any mobile device. Companies can private label MyAssist to create a competitive advantage through innovative customer service and/or improve employee productivity. MyAssist is powered by the world's leading concierge, emergency travel and medical assistance infrastructures. For more information about MyAssist, visit www.myassist.com.

About The Noel Group
The Noel Group is the company that built Travel Guard, one of the world’s leading travel insurance, emergency assistance and travel services companies. Founded by Noel Group CEO John Noel, MyAssist Personal Assistance services are powered by the world’s finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com